Gunther Thienpont I BRANDING Retail I

Building Brands That Resonate and Endure

Strengthening Brands from Strategy to Detail

With over 30 years of experience as a creative director, I believe that creativity can take you anywhere—when grounded in no-nonsense, down-to-earth thinking. My passion lies in helping businesses create meaningful connections with their customers through strong, authentic branding.

Half of my career has been dedicated to retail branding, crafting strategies that strengthen brands both online and offline. I specialize in living the customer’s brand, ensuring every detail—from the big picture to the smallest touchpoint—delivers value and resonates with their audience.

Raise your brand

Make Your Brand Unforgettable—Across Every Touchpoint

Every touchpoint tells your brand’s story. Whether in-store, online, or across e-commerce platforms, I ensure your brand identity is consistently represented, creating a seamless and impactful experience for your audience.

Retail and E-Commerce in Perfect Harmony

People don’t just buy brands—they become part of them. This includes e-commerce solutions, where I bring expertise in platforms like Shopify to create impactful, customer-focused online shops that strengthen your brand’s presence.

Design That Speaks Your Brand’s Language

A strong graphic language is essential—whether it’s a simple hangtag or a comprehensive set of CI guidelines. Every visual element should embody your brand’s DNA, ensuring instant recognition and connection with your audience at a glance.

Where Brand Identity Meets the Perfect Shot

In today’s social media-driven world, visuals are everything. As an enthusiastic photographer, I bring brand identities to life through compelling lifestyle and product photography that captures the essence of your brand.

Tailored 3D Design for Retail

Retail is all about spaces. And spaces are defined by displays, fixtures, planograms, and custom shop solutions that reflect your brand. I provide a complete design package to create a cohesive and immersive shopping experience.

“Any effort to attract customers is marketing. Any effort to attract customers and retain them is branding.”

Retail branding

A successful brand can become a pivotal part of a customer’s life.

While companies sell products, it’s the brands that customers truly connect with.

As a branding architect, I focus on every aspect of your brand identity, ensuring that each customer touchpoint aligns perfectly with both their needs and your brand’s essence.

Let’s Connect

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Stand out

But never stand alone. In the age of communities, the true measure of success isn’t the segment, but the tribe.

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Creative intellect

Creativity and Intellect Go Hand in Hand. A business has only one true purpose: to create customers.

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Commercial Artist

The secret to success lies in combining innovative thinking with a solid business strategy. The more rules you have, the more creativity is required.

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Design customer experiences

Unforgettable Customer Experiences Are Designed, Not Forced Great design creates a dynamic set of touchpoints that foster deeper customer engagement and leave a lasting impression.

E-COMMERCE - SHOPIFY
Branding and Identity
E-COMMERCE - NEWSLETTERS
Branding and Identity
E-COMMERCE - SOCIAL MEDIA INTEGRATION
Branding and Identity
PHOTO SHOOT
Branding and Identity
BAG DESIGN AND PHOTOGRAPHY
Branding and Identity
PHOTO SHOOT
Branding and Identity
BAG DESIGN AND PHOTOGRAPHY
Branding and Identity
SHOP TOTEM
Branding and Identity
BAG DESIGN
Branding and Identity
BAG DESIGN
Branding and Identity
BAG DESIGN
Branding and Identity
SHOP TOTEM
Branding and Identity
GRAPHIC DESIGN
Branding and Identity
LOOKBOOK
Branding and Identity
TRADE CATALOGUE
Branding and Identity
HANDBAG HANGER
Branding and Identity
BOOTH DESIGN
Branding and Identity
SHOP IN SHOP DESIGN
Branding and Identity
HANGTAGS
Branding and Identity
PACKAGING
Branding and Identity
Stationery
Branding and Identity
POP UP ISLAND
Branding and Identity
TROLLEY DISPLAY
Branding and Identity
STICKER DESIGN
Branding and Identity

What People Say

I love to work with passionated people.
As Steve Jobs once said: "People with passion can change the world"

As a dynamic creative director, Gunther was always ahead on what was coming next. He was on a non-stop search for more indepth knowledge on both graphic and managing levels. He inspired me with his optimistic enthusiastic drive and all-embracing expertise. Gunther was a great colleague, boss, coach and mentor.

Inge Simons Design - Art

I've been working a long time with Gunther in developing the Hedgren brand for marketing and design aims. His working appetite as well as his skills are far above average. Furthermore he understands the "magic" of nowadays' marketing.

Xavier Kegels Founder of Laurent David, Kipling and Hedgren.

I remember Gunther as an excellent creative artist but also someone who was able to execute his visionary ideas in a very pragmatic and efficient manner, something only the best creative people can be proud of.

Peter Smeets Chief Executive Officer at Interstate Advertising GmbH

Building Brands with Impact

Strengthening Brands from Strategy to Detail

Make Your Brand Unforgettable—Across Every Touchpoint

“Any effort to attract customers is marketing. Any effort to attract customers and retain them is branding.”

A successful brand can become a pivotal part of a customer’s life.

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What People Say

Ready to Brand?